With the rise of digital technologies, consumer brand manufacturers are facing tremendous challenges and great opportunities.
With your core product offering, you need to meet consumer expectations for services that augment their product experience - make-up products that are associated with a skin check-up device and a skin-coaching program via smartphone, for example.
At the same time, digital enables you to get in touch with consumers in new and stronger ways, for example through engaging loyalty or relational programs and community activities.
Increasingly globalized and complex supply chains have created the need for tools and processes that help you foresee changes in consumer demand. Our expertise in SAP solutions helps manufacturers meet the demands of consumers and retailed with more collaborative processes across your entire supply chain. And that means you can increase visibility of upstream demand and downstream suppliers.
We understand how to get the most out of SAP solutions in ways that help consumer products companies gain an advantage over competitors. One of the ways we can help is to improve your product lifecycle management