SAP Customer Experience


Electronics Retailer


Digital Transformation


Greenfield Marketplace implementation, with ever changing business requirements based on suppliers and customers


After detailed analysis of business model and other marketplace solution, the goal was to grow their business through a more robust ecommerce solution, and improve the customer experience.


Customer is leading independent online electronics retail stores. They with the world's top distributors to offer the best possible online shopping experience, with a fantastic product range and first-class service 24-hours of every day. There product range covers every imaginable electronic device, along with an extensive range of accessories, from computers and printers to routers, mobile phones, cameras, games and much more besides. Customer also operates out of a 10,000m2 distribution center also stores closes to 782,582 fastest selling products are held in stock and can be delivered overnight

Project Details

Major Digital Transformation objectives for their solution span across Sales, Service, and Marketing scenarios with an emphasis on mobility and offline access for their mobile workforce. From a sales perspective, Customer was looking to increase their online presence by providing delightful customer experience. They were also looking for a marketing solution that would provide a powerful and flexible platform to perform complex segmentation processes, including strategic and tactical segmentation for determining pricing and portfolio labels and granular segmentation for their promotions and targeted initiatives. With all this vision in mind we embarked into SAP Hybris Commerce and Marketing solution Implementation.

The Diseno Consulting Difference

With Diseno Consulting implementation expertise in both SAP Hybris Commerce and SAP Hybris Marketing, We started deploying the integrated Digital transformation solution in time bound manner. We closely collaborated with SAP and our customer to determine the right process and created custom integrations inside and outside the SAP Hybris solution suite that could handle high-volume transactions and activities per week. With integration expertise of commerce and marketing expertise, customer able to increase there foothold in the ever changing e-commerce market place and they have been able to grow there customer base by increasing revenues and profit margin.

Diseno Consulting business strategy built on our expertise in strategy, technology and advisory to help clients perform at the highest levels. Using our industry knowledge, service-offering expertise and technology capabilities, we identify new business and technology trends around SAP and develop solutions to help clients.